Stitch Lifestyle
ONLINE SALES TO SURVIVE
Stitch is an independent sewing and knitting studio located in Tarporley, Cheshire. With a thriving retail shop and busy schedule of craft workshops and stitching school, the pandemic could have been devastating for this small local business. Wave worked with Stitch to pivot to an online sales model and kept the community engaged through a targeted, compelling content strategy. Online sales were so successful, the channel kept Stitch afloat when the doors to the retail shop remained shut for months. And, now that classes have started up again, the Stitch audience are excited and engaged, and spaces are being snapped up!