Our Commitment to Responsible AI Usage

At Wave Marketing, we utilise the transformative power of Artificial Intelligence (AI) to enhance our work, drive innovation, and deliver exceptional value to you, our valued customer. This policy outlines our unwavering commitment to using AI responsibly, transparently, and ethically, ensuring our practices always align with our corporate values and, most importantly, uphold your rights and privacy.

 

1. Uncompromising Data Privacy and Security

 

Your trust is our highest priority. We have implemented strict, non-negotiable policies to protect your data and intellectual property (IP).

 

Zero-Tolerance Policy on External Data Sharing

 

We maintain an absolute barrier between your sensitive information and public AI models.

  • No Sharing with Public LLMs: We explicitly prohibit the input of any customer data, client communication, or proprietary information into public-facing Large Language Models (LLMs) or general-purpose AI tools that lack enterprise-grade privacy assurances.

  • No Use as Training Data: Your data, content, and private information are strictly prohibited from being used as training material for any publicly accessible AI systems. We ensure that all tools we utilise operate under contracts that guarantee data input will not be stored, retained, or used for model training or improvement by the vendor.

 

Approved AI Tools and Governance

 

We operate exclusively with a curated selection of enterprise-grade AI tools and platforms that adhere to the highest standards of data security and have verified, reliable privacy policies. Our internal protocols ensure that AI assistance is leveraged within a secure, isolated environment, guaranteeing that your sensitive information remains private and protected.

The following AI tools have been officially approved for use in our operations:

  • Google

  • Claude

  • Loom

  • Fyxr

  • Lumen5

  • HubSpot native AI

  • Open AI

Any request to use a tool outside of this approved list must be vetted and signed off by our dedicated security team before use on company devices or for client-related work.

 

2. Transparency and Human Oversight

 

We believe in the perfect blend of cutting-edge technology and human expertise. AI is a powerful assistant, not a substitute for sound human judgement.

  • AI as a Support Tool: AI systems support our team in research, content development, and efficiency. It serves as an assistant, never a replacement for strategic thinking or deep audience understanding.

  • Mandatory Human Review: Every piece of customer-facing content and all critical decisions informed by AI undergo meticulous, final review and shaping by our expert human team. Our professionals are ultimately responsible for the quality, accuracy, and ethical compliance of our work.

  • Robust Internal Standards: We maintain rigorous internal AI usage standards that govern our practices. These standards safeguard against potential biases, fortify data security, and uphold our commitment to ethical marketing practices.

 

3. Accountability, Ethics, and Training

 

Responsibility cannot be delegated to a machine. Our company assumes full accountability for all actions and content assisted by AI, and we invest heavily in our team's competency.

 

Mitigating Bias and Ensuring Ethical Conduct

 

We enforce a rigorous, multi-stage review process for all AI-assisted content. Our team is trained to actively identify and mitigate potential biases, inaccuracies, and other risks, ensuring our outputs are developed with inclusivity, accuracy, and accessibility in mind. Furthermore, we mandate that every member of the Wave team undergoes external Diversity, Inclusion, Cohesion and Equity (DICE) training to bolster our commitment to an equitable environment.

 

Comprehensive Employee Training

 

It is mandatory that all employees engaged in content creation with AI undergo comprehensive training. This training covers not only technical proficiency in AI utilisation but also a deep understanding of the ethical considerations outlined in this policy. We ensure our workforce is well-informed and capable of upholding our values.


By adhering to these principles, we commit to harnessing the power of AI to serve you better, whilst maintaining the highest possible standards of privacy, security, and ethical integrity.