Foodee Operational Efficiency for an Industry Leader
Foodee is the leading corporate catering solution for modern offices in the US and Canada. Customers use the slick online platform to order meals from the best local restaurants. Great idea, a lot of data.
Challenge
Foodee approached Wave because they were struggling with HubSpot. Their subscription was costing them a lot of money but they didn’t have a clear picture of company performance or revenue. Changing employees meant that over time, their HubSpot hadn’t been developed correctly, leaving employees frustrated and executives in the dark.
Solution
Our team got to work initially with a HubSpot audit to spring clean data and uncover the challenges. One thing that immediately jumped out at us was that Foodee were on the wrong subscription type for their database size. By recommending they upgrade to HubSpot Enterprise, Foodee not only saved money each month, they also gained access to the additional features that come with the Enterprise subscription.
Services Provided
✓ HubSpot audit
✓ Improved integration between Salesforce and HubSpot to eliminate duplication of work
✓ Implemented HubSpot Operations Hub to improve data quality
✓ Created new workflows that automated processes, delivering added value by doing laborious tasks such as unqualifying leads
✓ Redefined the company account structure and implemented Account Based Marketing in HubSpot
✓ Introduced abandoned cart functionality
✓ Created intricate custom revenue reports and dashboards
✓ Training for sales teams on using relevant tools such as meetings and sequences
Results
✓ Foodee gained a clearer picture of which marketing channels and sources delivered revenue
