BCohCo is a leading diversity, inclusion, cohesion and equity specialist based in Bristol. They deliver tailored diversity trainings and strategies to businesses across the United Kingdon.
Challenge
When BCohCo reached out to Wave, their marketing strategy and messaging was outdated, scattershot and no longer fitted the company's ethos and ambition. Their website didn't generate leads and their social media output didn't grow their brand awareness or revenue.
Solution
Our team quickly delivered an audit to BCohCo analysing their current technology, identifying user journey friction and blockages, and understanding why previous marketing attempts we're not providing successful results.
Once the audit was complete, Wave got to work onboarding BCohCo onto HubSpot CMS. HubSpot was chosen so that BCohCo had superior design and content management as well as CRM and Marketing tools to keep the database clean and happy. Wave also developed the new marketing messaging, marketing personas and go-to-market strategy.
Services Provided
✓ MarTech audit
✓ New website design, UX and user journey
✓ New marketing messaging and brand refresh
✓ Interactive content
✓ SEO
✓ Social media strategy and management including a new LinkedIn channel
✓ Upgraded CMS to HubSpot
✓ Introduced a CRM
Results
✓ BCohCo gained a new marketing messaging and identity
✓ Easier to manage and update CMS with interactive design
✓ Ability to track the user journey and align with the buyer journey
✓ 150+ new LinkedIn followers
✓ 30 new Marketing Qualified Leads
“Cath, Henry and Abbie have been integral to creating a modern looking and contemporary business identity for BCohCo. They've helped structure my communications and increase awareness in the BCohCo brand, all while being friendly and approachable.”
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