---
title: Back On Track Injury Clinic Case Study | Wave Marketing
description: Wave Marketing helps start up business with marketing services and growing their businesses. We helped Back On Track Injury Clinic with a Squarespace website, SEO and content marketing, finance and appointment management technology, and branding and social media. We provide full marketing support.
---

![IMG_4817](https://www.wave-marketing.co/hubfs/IMG_4817.jpg)

# **Business **Growth on a Budget

Back On Track Injury Clinic provides gold medal standard sports therapy, physiotherapy and sports massage in Newmarket, Suffolk.

![](//8916341.fs1.hubspotusercontent-na1.net/hubfs/8916341/raw_assets/public/@marketplace/if_else_agency/Aesthetics/assets/images/icons/arrow-down.svg)

![Edited+BOTIC+Logo](https://www.wave-marketing.co/hs-fs/hubfs/Edited%2BBOTIC%2BLogo.jpeg?width=300&height=200&name=Edited%2BBOTIC%2BLogo.jpeg "Edited+BOTIC+Logo")

## Challenge

When Emily set up Back On Track Sports Injury Clinic back in 2016, she was an expert in her own profession, but setting up and growing a business was completely new to her.

## Solution

We worked with her from the beginning to create an impactful brand, grow an audience from scratch, and create a customer journey that kept the appointments full. With a budget friendly Squarespace website, carefully selected booking platform, and SEO & marketing support, Emily can focus on treating patients while we take care of her digital and brand presence.

 

![Wave+mock+up+BOTIC-1](https://www.wave-marketing.co/hubfs/Wave%2Bmock%2Bup%2BBOTIC-1.jpeg)

## Services Provided

**✓ **Tech consultancy - appointment management and finance platforms

**✓ ** Custom Squarespace site

✓ Newsletter and subscriber list building

**✓ **Content marketing and SEO strategy

**✓ **Social media strategy

**✓ **Full service marketing support

 

## Results

**✓ **Over 95% appointment booking capacity

**✓ ** Excellent customer feedback on booking system

✓ Top SERP rankings

✓ 5* Google and Facebook rating

### “My clients are so impressed with my booking system. It makes it so easy for them and me as it integrates with my CRM and payment software. Without Wave, I’m sure I would’ve been wasting a lot of time doing things manually.”

### — Emily Borrell, Founder at Back on Track Injury Clinic

[**backontrackinjuryclinic.com**](https://www.backontrackinjuryclinic.com/)

## Ready to **get started?**

Send us a quick enquiry and we’ll aim to get back to you on the same (working) day. We’d love to work with you :)

[ Contact us ](https://www.wave-marketing.co/contact?hsLang=en)