ITEC is the biggest provider of technology managed services in the South West.
Challenge
ITEC were virtually invisible online and they received zero inbound enquiries. Random advertising spend and untargeted direct mail campaigns were draining marketing spend and frustrating the sales team.
Solution
The Wave team overhauled marketing at ITEC by rejuvenating the branding and messaging that invited the audience in and promoted ITEC's outstanding customer service as a differentiator. We recommended and created new HubSpot website with lead generation and nurturing built in transformed ITEC's online presence and enabled the marketing team to run with a content strategy that actually delivered new customers month after month.
Now, ITEC is part of a global technology empire, Xerox and we are very proud to have been part of that journey.
Services Provided
✓ HubSpot onboarding and training
✓ HubSpot CMS Website and automations
✓ Custom integration of HubSpot and IT management software
✓ Content Marketing and SEO strategy and copywriting
✓ PPC training
✓ Full service marketing support
Results
✓ Best ever sales quarter
✓ Streamlined buying cycle
✓ 555 new leads in first year
✓ 55% increase in social media following
✓ Acquisition by Xerox
“The Wave team were amazing in guiding us on what the best marketing platform was for us to use to fit with our business needs. They were instrumental with installing the platform and training the team and had a lot of patience when we had lots of questions!”
— Nicola Hiscock, Group Head of Marketing at ITEC Group
