Challenge

As Ventro Group expanded, their digital operations grew increasingly complex. They faced challenges in:

• Managing Diverse Digital Assets: Handling multiple websites and HubSpot portals while ensuring consistent branding.
• Complex Integrations: Synchronising critical data between HubSpot, NetSuite, and various analytics platforms for holistic operations.
• Optimising Platform Utilisation: Ensuring teams fully leveraged HubSpot's advanced features, from attribution and automation to new AI capabilities.
• Establishing Robust Support: Implementing scalable help desk solutions within HubSpot for efficient enquiry management.
• Strategic Growth and Adaptation: Supporting major corporate changes, market entries, and anticipating future website and integration needs.

Ventro Group required consistent, invaluable expert support to allow their internal teams to focus on core business objectives, confident their HubSpot environment was optimised.

Solution

For over 18 months, Wave has been Ventro Group's indispensable HubSpot agency partner, demonstrating deep proficiency and unwavering commitment. Our end-to-end services have transformed their digital operations:

1. Website and Digital Projects

We've been instrumental in launching and optimising key digital properties:

• Firntec Website Migration: Led comprehensive technical and content preparation for the migration of the Firntec website from WordPress to a HubSpot-hosted environment. This included domain integration, email authentication and significant improvements to analytics and privacy settings.
• Case Study and Brand Library Features: Developed and launched an innovative, AI-driven case study content hub, implementing design tweaks, personalised content delivery, and migrating all existing case studies.

2. Integration and Automation

Seamless data flow and automated workflows are crucial for efficiency:

• NetSuite and HubSpot Integrations: Managed an ongoing project to synchronise critical CRM and ERP systems, including managing syncing constraints and troubleshooting high-volume record imports.
• Automation and Efficiency: We implemented intelligent automated workflows within HubSpot, streamlining internal processes and boosting efficiency for Ventro's teams. These automations also enhanced the customer experience through timely, relevant communications, fostering tighter sales and marketing alignment by ensuring cohesive work towards shared goals from lead nurturing to customer engagement.

3. HubSpot Platform Optimisation

Maximising Ventro's HubSpot investment is a continuous process:

• Audits, Training, and Feature Adoption: Conducted repeated HubSpot audits, leading to action plans for optimising attribution tracking, email automation, customer data, and sales team training. We implemented improved consent management, automated contact workflows, promoted new platform features, and developed advanced custom reports and dashboards. These empower both sales and marketing teams with deeper insights into performance, pipeline health, and campaign effectiveness.
• Monthly Retainer and Advanced Training: Increased our contract for ongoing digital work, proactive troubleshooting, and advanced feature training. We delivered numerous group training sessions on leveraging AI, automation, automated follow-ups, and meeting scheduling best practices.

4. Support, Sales and Operations Enablement

Beyond marketing, our support extended to critical business functions:

• Lead Generation and Sales Support: Provided crucial support for a major housing event, ran sales activity tracking, mapped customer classification in deals, and managed reporting on sales pipelines. Our advanced custom reports provided critical visibility into sales activities and opportunities.
• Acquisitions, Strategy, and Growth Support: Contributed to key strategic initiatives, including supporting major ownership changes, strategic planning, and facilitating website and integration support for anticipated new acquisitions.

5. Ongoing Collaboration and Communication

Our partnership is built on consistent engagement:

• Proactive Partnership and Transparent Updates: Maintained documented monthly meetings, ensuring clear communication on project status, technical troubleshooting, resource allocation, and upcoming priorities.

Client Feedback and Consultancy: Acted as trusted tech and marketing consultants, fielding client content requests and troubleshooting portal management and technical website issues.

Wave's consistent, knowledgeable, and responsive partnership has been transformative for Ventro Group. Our deep involvement has not only optimised Ventro's HubSpot ecosystem but also significantly enhanced the effectiveness and efficiency of their marketing and sales operations across their growing organisation.

Here's what Chris Jones from Ventro Group has to say about their experience with Wave Marketing:

"Consistent CRM and Marketing Support. We've been working with Wave for the past 18 months and their support has been invaluable to our marketing team. From helping to manage our HubSpot CRM system across the group (multiple portals) and delivering tailored training to our sales team, to building reports, maintaining our websites and keeping us updated on key system developments, they have been with us every step of the way. They are responsive, knowledgeable and genuinely a pleasure to work with. We couldn’t recommend them highly enough."